Maya is a marketing leader with deep expertise in product marketing, customer marketing, and go-to-market strategy. She currently drives strategic initiatives for the company’s Quality Management solutions within the CXone suite, focusing on positioning, messaging, and customer engagement. With a strong background in content development, brand storytelling, and cross-functional collaboration, Maya has a proven track record of leading high-impact marketing programs that accelerate product adoption and deliver business value. Her experience spans the tech, education, and nonprofit sectors, bringing a multidisciplinary perspective to every project.

Aya brings over 18 years of experience in B2B product marketing, specializing in high-tech and medical devices. She excels at developing go-to-market strategies, crafting compelling product messaging, and creating impactful sales enablement tools. With a strong background in cybersecurity and international marketing, Aya leverages deep market insights and competitive analysis to drive innovation and elevate customer experience through performance management.

Yael is a product marketing manager with over 10 years of experience driving growth across diverse product lines. Known for her creativity, multitasking abilities, and strategic mindset, she excels in crafting messaging, go-to-market strategies, campaigns, and events that deliver measurable results. At NICE, Yael leads marketing efforts across multiple solutions, driving adoption and success through impactful narratives and strategic initiatives. Prior to NICE, Yael held key roles at Philips, where she was responsible for the entire personal health product line. Yael’s passion for innovation and growth makes her a key driver of impactful marketing initiatives.