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Dan Gordon Dan Gordon, Senior Vice President of strategy and development, West
Dan spearheads go-to-market strategies for innovative customer experience and technology integration solutions. He leads a team at West that handles marketing, acquisition, business development and offer management to design, implement and manage initiatives that help enterprises effectively engage their customers across any number of channels. Dan has more than 25 years of experience developing successful marketing, sales and growth strategies for the business process outsourcing and advertising industries. Before re-joining West in his current role, Dan helped build one of the Midwest’s most respected retail advertising agencies, owned and operated his own business, and led marketing and brand management for one of the largest receivables-management organizations in the U.S.