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Workshop: 5 Steps to Optimizing your Customer Experience West

Tuesday Mar 21, 12:00 PM – 1:00 PM EDT — Recording link


Expectations are on the rise – both among consumers and the companies that serve them. How do you know if you are keeping up?

During this interactive session you will learn:

  • Steps to evaluate your customer experience maturity, identify opportunities and develop a prioritized plan for next steps
  • How your data can help predict behavior, deliver more rewarding experiences and strengthen overall business performance
  • How to begin self-assessment to gain organizational alignment about where you are today and how you can mature
  • Presenter:

    Dan Gordon, Senior Vice President of strategy and development, West

    Dan Gordon Dan Gordon, Senior Vice President of strategy and development, West
    Dan spearheads go-to-market strategies for innovative customer experience and technology integration solutions. He leads a team at West that handles marketing, acquisition, business development and offer management to design, implement and manage initiatives that help enterprises effectively engage their customers across any number of channels. Dan has more than 25 years of experience developing successful marketing, sales and growth strategies for the business process outsourcing and advertising industries. Before re-joining West in his current role, Dan helped build one of the Midwest’s most respected retail advertising agencies, owned and operated his own business, and led marketing and brand management for one of the largest receivables-management organizations in the U.S.